As digital marketing has becoming more and more necessary for a company, not understanding the best way to drive your business forward can really hurt your chances of success. Sending commercial messages by way of emails to your current and prospective customers is one of the most conventional techniques of internet marketing. The success of your email marketing campaign depends heavily on the quality of your compilation of data of your targeted audience as well as on the excellence of your message. For more effective results you need to merge the campaign with mobile optimization. There are five building blocks which determine the success of these paid listings. They are choice of keywords, bid price, effective landing page, quality of Ad copy and its right placement. There are various campaign models which are made available by a search engine such as price-per-click model.